Pictured is the store owner Joel amidst a video.

TBM shoots the video and imagery behind Total Impact's online presence, the kind that builds a real, organic following instead of chasing it. That connection translates into more fans and more sales for the shop, with the top three videos alone pulling in 400k views on social media.

Interview-style videos with shop owner Joel have been a big part of that pull, connecting organically with gun enthusiasts around the world. The top performers on this front see well over 150k views on their own.

All of it is shot, managed, and maintained by TBM, with the best-performing content bringing in over 600k views combined.