America’s Cup
Team performance media across two Cup-level programs.
America’s Cup 37 & 38
Ty was an integral part of American Magic, providing media and syncing performance data for post-training insights and development throughout the 37th America's Cup cycle. Working across drone, video, and photo, he captured onboard and aerial footage during training, testing, and race days.
Ty paired both incredible visuals with functional data to further the progress of American Magic toward the 37th America's Cup. Beyond media and performance work, he also assisted with marketing for the campaign, collaborating with brands like Helly Hansen; a number of his images from the cycle have since been printed and recreated as art paintings.
That same approach carried forward: Ty was a part of a training camp for ARC Racing, the current America's Cup challenger, bringing the same pairing of visuals and data to their campaign heading into the next cycle.